Customer Relationship Management

Customer Relationship Management (CRM) is a strategy and set of practices aimed at building and maintaining long-term relationships with customers. It involves collecting, analyzing, and using customer data to improve customer interactions, loyalty, and retention.

CRM software is often used to automate and streamline customer-facing processes, such as sales, marketing, and customer support. CRM systems typically include features for managing customer information, such as contact details, purchase history, and communication history. They may also include tools for tracking leads, managing sales pipelines, and measuring customer satisfaction.